Articles with the same author name -- Department of Academic Journals, SUFE

Home > Same Author Name Articles

【With the same author name:【He Jiaxun】 Found 6 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

MARKETING | F270

Consumer Global-Local Identity: A Literature Review Integrating Consumption-and-Culture andCitizenship-and-Community Perspectives

Wu Yi, He Jiaxun

With the ever-increasing trend of deglobalization in recent years, governments and multinationals are facing significant challenges in revitalizing global business growth and constructing ...

First published at: Apr 20, 2023

View: HTML | PDF | Download PDF(683.0 KB) | ESI

doi:10.16538/j.cnki.fem.20220808.301

Foreign Economics & Management, Vol. 45, Issue 04, pp. 88 - 103

MARKETING | F270

A Research on Global Consumer Culture: Progress, Review and Prospects

Huang Haiyang, He Jiaxun

Under the background of the combination of globalization and anti-globalization, many Chinese brands try to go to the global market with the purpose of achieving brand breakout. Compared w...

First published at: May 20, 2022

View: HTML | PDF | Download PDF(632.5 KB) | ESI

doi:10.16538/j.cnki.fem.20220323.301

Foreign Economics & Management, Vol. 44, Issue 05, pp. 98 - 113

| F270

Nation Brand Equity: Three Perspectives of Conceptualization and Integrative Review

He Jiaxun, Wu Yi

In recent years, the importance of nation branding has gained increasing notice both from academia and practitioners. Adapting classical consumer-based brand equity theories to nation bran...

First published at: May 01, 2020

View: HTML | PDF | Download PDF(617.3 KB) | ESI

doi:10.16538/j.cnki.fem.20200203.303

Foreign Economics & Management, Vol. 42, Issue 05, pp. 3 - 16

| F270

Integrating Global Elements: A Research on Consumers’ Attitudes toward Global Consumer Culture Positioning for Chinese Brands

Huang Haiyang, He Jiaxun, Zhu Liangjie

In the Chinese market, with the profound influence of global consumer culture, more and more companies try to associate their brands with globally accepted languages, aesthetic styles, and...

First published at: May 01, 2019

View: HTML | PDF | Download PDF(667.8 KB) | ESI

doi:10.16538/j.cnki.fem.2019.05.002

Foreign Economics & Management, Vol. 41, Issue 05, pp. 17 - 30

| F270

Incorporating Chinese Elements：On the Effect of Culture Identity on Purchasing Likelihood of Global Brands’ Products

Huang Haiyang, He Jiaxun

Taking global brands’ products incorporating Chinese elements as test objects, this paper explores the effect of culture identity on purchasing likelihood in Chinese market. Empirical res...

First published at: Apr 01, 2017

View: HTML | PDF | Download PDF(1392.1 KB) | ESI

doi:10.16538/j.cnki.fem.2017.04.007

Foreign Economics & Management, Vol. 39, Issue 04, pp. 84 - 97

| F270

Global Brand Equity: Conceptualization, Measurement and Influencing Factors

Wu Yi, He Jiaxun

Global brand equity reflects the value sources that differentiate global brands from other common brands, which is an important research topic recently concerned by international academia ...

First published at: Jan 20, 2017

View: HTML | PDF | Download PDF(1230.9 KB) | ESI

doi:10.16538/j.cnki.fem.2017.01.003

Foreign Economics & Management, Vol. 39, Issue 01, pp. 29 - 41,67

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2024 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433